Англо-русский экономический словарь.
product-market strategy — Ansoff matrix A marketing planning model Companies can either sell existing or new products; and they can sell them either in markets familiar to them (existing markets) or in new markets. The resulting two by two matrix gives four alternative… … Big dictionary of business and management
Product-Market Growth Matrix — The Ansoff Product Market Growth Matrix is a marketing tool created by Igor Ansoff and first published in his article Strategies for Diversification in the Harvard Business Review (1957). The matrix allows marketers to consider ways to grow the… … Wikipedia
market penetration — penetration 1) The process of entering a market to establish a new brand or product. Market penetration may be achieved by offering the brand or product at a low initial price to familiarize the public with its name. This is known as market… … Big dictionary of business and management
market development — A strategy by which an organization attempts to sell an existing product to new customers, usually by introducing the product in a new geographical area. See product market strategy … Big dictionary of business and management
product development — A strategy for company growth that relies on offering modified or new products to market segments currently being served. See product market strategy See also new product development … Big dictionary of business and management
market-product strategy — See product market strategy … Big dictionary of business and management
product diversification — The strategy of marketing new products to a new set of customers. See product market strategy … Big dictionary of business and management
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia
Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps … Wikipedia
Market segmentation — Marketing Key concepts Product marketing · Pricing … Wikipedia
